China has overtaken the United States to become the largest auto market in the world. And with the rapid development of the industry, automobile manufacturers in China today face a variety of challenges, rising expectations and increasing scrutiny from key stakeholders, an evolving regulatory environment, IPR issues, labor relations, dealer communications and sustainability requirements.
As one of the earliest international public relations firms to enter China market, Burson-Marsteller has worked with a number of global leading auto brands over the past several decades to address their challenges, build brand awareness, manage perceptions and enhance understanding of key stakeholders, and craft communication strategies and programs to support their long-term business development strategies in China.
Combining an evidence-based approach and industry best practices, the seasoned professionals at Burson-Marsteller are committed to providing comprehensive and professional counseling and execution services in the following areas:
- Brand Communications
- Corporate Positioning and Reputation Management
- Executive Positioning
- Strategic Media Relations
- Media Training
- Dealership Communications
- Special Events & Trade Shows
- Marketing Campaigns
- Issues Management and Crisis Management
- Corporate Social Responsibility
Contact:
Beijing: Helen He
Email: Helen.He@bm.com
Tel: +86 10 5816 2617