Brand and Product Marketing 

Historically, marketing communications has been about pushing messages, convincing prospects towards a desired action. Now, with drastic changes in the tools of communication, particularly the rapid growth of social media, companies not only need to tell compelling stories that educate and entertain their customers, but more importantly, engage them in conversations. Burson-Marsteller China’s team of brand marketing professionals has assisted many of our clients in breakthrough marketing successes through an in-depth understanding of the target customer, pioneering the adoption of integrated communication tools and applying creative marketing tactics. By working in partnership with our clients, Burson-Marsteller China helps them to gain a cost-effective edge in communication, propelling their brand into a thought leadership position that supports and drives their business growth.

 Integrated brand marketing services include:

• Brand and product positioning/enhancement/defense
• Perception audit survey
• Social Media communication
• Channel communication
• Executive communication
• Issues/Crisis management
• Media Training
• Media Relations
• Product launches
• Events management (conferences, roadshows, etc.)
• Customer loyalty programs
• Database marketing
• Youth marketing
• Women’s marketing
• B-B and B-C marketing
• Corporate reputation management
• Corporate thought-leadership  

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