Corporate Communications 

Corporate reputation is a company's most valuable asset. A favorable reputation can have a positive impact on share price, sales, customer loyalty, recruitment and retention, and distinguishes a company from its peers.

Burson-Marsteller evaluates how a corporation is perceived by its different audiences and recommends strategies to improve or enhance these perceptions and create a desired positioning. We then implement that unique positioning with a strategic communications campaign.

An articulate, well-defined and properly communicated corporate positioning program can directly support a company's business mission, improve its standing with its constituencies, and create a base of allies who can be useful in advocacy on specific issues of importance to the company.

Through our total stakeholder management approach to corporate reputation and positioning in China, we provide counsel in a number of crucial areas, including:

• Corporate reputation management
• Corporate thought-leadership
• CEO reputation and executive visits
• China market entry
• Internal and change communications
• Media relations
• Investor relations

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