Energy  

With rapidly evolving global energy dynamics and China becoming a global leader in energy consumption and certain energy sectors, the strategic importance of energy to China’s sustainable development continues to increase.   Indeed, energy security, energy diversification, energy efficiency and the development of energy industries are among China’s foremost development priorities.  In addition, the environmental and safety impacts associated with the production, transportation and consumption of energy are a major focus of attention as China pursues a lower carbon future and seeks to mitigate various environmental and safety issues.

Burson-Marsteller’s Energy Practice consultants combine deep understanding of the complex issues associated with energy - with expertise in areas including:

• Communications strategy and campaign development
• Government relations and public policy consulting
• International relations
• Issues and crisis management
• Facility siting and community relations
• Corporate positioning and communications
• Media relations

Our team includes consultants with related backgrounds - including in government and media  - and has extensive experience in working with energy sector stakeholders including:

• Chinese government agencies at central, provincial and local levels
• State-owned and other Chinese energy companies
• Industry associations – domestic and international
• International government bodies
• International energy companies
• Non-government organizations

·    I  Importantly, given the global nature of energy developments and China’s increasing influence on global energy dynamics, our team in China works as part of Burson-Marsteller’s Global Energy Practice – partnering with colleagues around the world focused on energy clients and issues.   

Examples of our work in China include:

• Public policy analysis for a major international oil and chemical company of environmental policy and stakeholders
• Bid support for a major international oil and gas company seeking LNG projects with China
• Bid support for major international oil and gas technology service firm
• Development of long-term communications strategy and plan for major integrated energy company
• Launch of new production facilities for major international wind company
• Crisis management for major international oil and gas company 
• Strategic counsel and media relations for major international coal-to-liquids technology company
• Strategic communications counsel and issues management for leading international solar energy company
• Government relations counsel for major international wind company
• Development of sustainability reports for major international oil and gas company

Our team applies such knowledge, experience and expertise in working with clients with business across the spectrum of conventional and alternative energies including:  coal; oil; gas; solar; wind; biomass; and nuclear energy.  We also work with clients providing a range of related energy technologies and services.  

In serving our clients our team provides: 

• Understanding of energy challenges and evolving energy ecosystems
• Ability to articulate value propositions of energy sector players to diverse audiences
• Ability to map and identify energy sector stakeholders - and stakeholder needs and expectations – whether in oil and gas or alternative energy and renewables
• Ability to develop and implement communications programs that impact energy sector stakeholders
• Understanding of nature of energy sector partnerships and need to position such partnerships in light of evolving stakeholder expectations and priorities
• Understanding of the role of technology and innovation in addressing energy challenges
• Understanding of integration within energy sector and with local governments and communities among other stakeholders
• Understanding of political and geopolitical aspects of energy challenges

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