Government Relations and Public Policy 

Government relations and public policy are inextricably linked to business success in China. To succeed in this area, corporations and institutions need to understand the evolving Chinese government and policy agenda, and find a way to effectively align its own business development with this agenda.

Burson-Marsteller government relations and public policy specialists work with clients to develop knowledge-driven government relations strategies and approaches to help clients understand public policy trends, and to implement and execute towards defined business objectives.

As part of this, we assist our clients in achieving the following goals:

• Map out a clear picture of the key government related stakeholders who are influential to the clients’ business
• Map out the decision-making process around certain industry issues and identify the opportunities to influence this process
• Understand the key government stakeholders’ perceptions towards the client company as well as their key concerns and expectations
• Identify the influential third parties in certain industry sectors and help the clients build partnerships or coalitions with these organizations
• Develop tailored messages and make the clients’ business a meaningful case to the Chinese government
• Help clients to build strategic and sustainable relationship with government agencies and to be perceived as a “trusted partner”

Drawing upon consultants with varied and extensive Chinese government background, and based on our rich experiences working with cross-industry clients and a broad range of government agencies, we provide our clients strong expertise and support in navigating the complicated regulatory landscape in China.

Recent experience includes work covering traditional and renewable energy, manufacturing, chemicals, resources, information technology, telecommunications, food and nutrition, FMCG, financial services, and other sectors.

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