Media Relations 

Skillful delivery of the right message to your target audience - across any medium - can mean the difference between winning acclaim for your company, product or position on an issue, and negative coverage that can define your company for years to come. Credible, influential, traditional media outlets and social media are indispensable channels for reaching your audience.

Burson-Marsteller’s media relations experience is built on our nuanced understanding of the changing international and Chinese media landscape, and our expertise in developing compelling story angles that helps drive our client’s agenda. Our media specialists, many of them former journalists, have deep networks and adopt a consultative approach in achieving quality, measurable outcomes. With the rapid evolution of the media environment, companies need to focus on the right mix of media channels and content to build a brand, promote a product, or address an issue.

Our media relations services include:

• Message & Story Angle Development
• Media Strategy & Planning
• Media Perception Audits
• Senior Editor Programs
• Media Roundtables & Press Events
• Op-ed Development and Placement
• Visiting Journalist Programs
• Media Spokesperson Training
• Media Material Development  

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