China's property market attracts significant investment and is a key driver of China's economic growth. As such, the property industry is often under the spotlight of government, the public and media.
Firms in China's property industry need to receive input and respond to a wide range of stakeholders. Government, investors, clients and the public all impact the market. Differentiated branding and positioning, corporate reputation management and investor and client relations are all critical communications activities.
The property industry is different from other traditional industries in China due to its development status and industry characteristics, which make communications more difficult. While the property industry is significantly and frequently influenced by national, provincial and local government policies, it is necessary for firms to take local conditions and city histories into account, recognizing the the regional and cultural diversity in China.
As one of the first international public relations agencies to enter the China's property industry, Burson-Marsteller has communication expertise in city branding, residential and commercial property, industrial property and emerging properties. Burson-Marsteller not only provides consulting services to various market segmentations within the property industry, but also conducts corporate branding, regional market branding and product branding programs. Moreover, Burson-Marsteller is experienced in leveraging a client's corporate image to support and penetrate regional communications markets.
With a powerful global network of resources and communications experiences, Burson-Marsteller has developed tailor-made perception management tools and communication strategies for the property industry.
Our services include:
- Corporate Brand Positioning and Communications Strategy
- CEO Positioning and Reputation Management
- Brand Communications Management in Regional Markets
- Strategic Media Relationship Management
- Crossover Marketing Communications Strategy
- Product Visiting Experience Management
- Architecture Visiting Experience Management
- Membership Club Positioning and Customer Relationship Management
- Creative, Interactive Consumer Campaigns
- Issues and Crisis Management
- New Media Strategy
Contact:
Guangzhou: Vincent Li
E-mail: hang.li@bm.com
Tel: + 8620 38771820 ext.214