Technology 

Technology companies in China today face a broad and changing set of challenges that they must address for long-term business success. These challenges include the complex regulatory system, anti-trust and intellectual property issues, emerging disruptive technologies and threats to corporate reputations in one of the world's most highly competitive and fast-changing industries.

Over the years, Burson-Marsteller has been "at the table" with senior executive of top technology companies to discuss these issues, inform them of stakeholder perceptions, and offer appropriate communications approaches and strategies to achieve their business goals in China.

We apply a broad portfolio of services that extends beyond traditional business and technology-trade media relations. With a team of more than 40 consultants focused on technology, we draw on our deep industry knowledge, proprietary research, and extensive experience with competitive public relations and issues management to influence the decision makers who impact our clients' businesses.

Our key areas of expertise include telecommunications, business software, semiconductors, networking, consumer technology products, and the Internet.

Services include:

• Strategic messaging and positioning
• Corporate communications
• Issues and Crisis Management
• CEO positioning and reputation management
• Industry analyst relations
• Media relations (business, trade, online, consumer)
• Breakthrough consumer campaigns
• Digital media communications strategies

 Contacts: