The entire travel and tourism sector is under constant scrutiny by consumers, lawmakers and regulators alike. Consumers have access to more information than ever, and the battle to maintain a loyal customer base and capture new market share is fierce.
Our travel and tourism experts develop and execute creative communications campaigns to help shape and manage perceptions among shareholders, employees, customers and other stakeholders. The team implements travel and tourism promotional campaigns that get results by generating compelling consumer and trade media placements, conducting innovative familiarization trips and supporting creative sales and trade show promotions. Our experts have extensive expertise conducting tourism promotion and business development campaigns on behalf of government, private sector and public-private consortium organizations. In addition, a global network of industry crisis communications counselors can mobilize at a moment’s notice.
Burson-Marsteller has developed and executed award-winning communications programs for some of the most recognized brands in the business. The travel and tourism team’s success lies not only in the ability to build creative campaigns, but to also carry out the program to achieve desired results. The team leverages its relationships with industry decision makers; influential travel and tourism business and consumer media; and third-party experts whose voices influence consumer purchasing behavior or policymaking decisions to surround target audiences with desired messages. This approach is highly successful, regardless of whether clients are seeking to launch a new brand, promote a travel destination or impact public policy.
The travel and tourism team has provided communications counsel and support to industry clients across a broad range of campaigns that have included: Virgin Atlantic’s Shanghai debut, American Airlines China route lobbying campaign, the Travel Business Roundtable’s efforts to promote travel and tourism in the aftermath of September 11, 2001, the Hong Kong Tourism Board’s efforts to recover from SARS, Intercontinental Hotel Groups’ corporate brand positioning, and many others.
Contact:
Shanghai: Katie McCall
E-mail: Katie.McCall@bm.com
Phone: +86 21 2310 1160