Thinking and research on topical Public Relations and Communications topics by Burson-Marsteller professionals across China and Asia-Pacific

Digital

China's Internet Landscape H1 2011 Part of Burson-Marsteller Asia-Pacific's Social Media #Infographics booklet, this infographic is a snapshot of China's Internet landscape in the first half of 2011.  

China Digital Map China’s social web landscape remains incredibly diverse and dynamic, powered by increasing Internet penetration and 3G mobile connectivity. This graphic maps out the numerous channels for easy consumption.

Public Affairs

Navigating in "Interesting Times" -- An Evidence-Based Strategy Can Mitigate Risks and Maximize Opportunities  With China's relative importance to many foreign multinationals increasinging in these undoubtedly "interesting times" and China's own role and responsibility in global affairs increasing -- foreign companies need to renew efforts to build and enhance institutional understanding of China and the Chinese development agenda.

MNC Positioning in China Ten suggestions for foreign multinationals to better position themselves in China from Doug Dew. This piece can also be found on our blog.

Ten Tips for Positioning Global Energy Companies Ten things global energy companies can do to better position themselves with stakeholders and to manage related risks and opportunities.

Government Relations

China's New National Energy Commission  This article introduces the composition of China's new National Energy Commission and renders some insightful analysis on the establishment of the NEC from the perspectives of its founding background and strategic purpose. The composition of the "super team", a term from Qu Hong for the NEC, reflects China's top leadership's growing attention to its energy security and its efforts to address these challenges brought up by the energy shortage.    

Analysis of the 12th Five Year Plan The highlights and implications of China's 12th Five Year Plan

China's 12th Five Year Plan- Good Will Hunting  Desmond Jiang looks into the motivations behind and communications goals of China's 12th Five Year Plan.

Striving for Progress While Maintaining Stability Burson-Marsteller China's Government Relations and Public Policy Consulting group's in-depth analysis report on the 2012 National People's Congress. For a summarized version, please see our Executive Summary.

China Inc.

Next Step for Chinese Firms: Build Better Brands  Cindy Tian discusses what elements Chinese companies should consider when building global brands. A lengthier version can be seen on our blog.

How Chinese SOEs can Overcome Communications and Cultural Barriers as they 'Go Out'  A two-part piece by Qu Hong discussing what state-owned enterprises need to understand and do as they expand globally. This series originally appeared on our blog, here and here. (中文)

What do Chinese SOEs Need to Build a World-Class Brand? Helen He looks into what Chinese SOEs need to do to build globally-competitive brands. This piece originally appeared (中文) on our blog.

Corporate Social Responsibility

Corporations, Social Responsibility and Public Relations  Harold Burson's Speech at the Welcome Dinner of the 18th IPRA World Congress in Beijing 

Healthcare and Wellness

China Healthcare & Wellness Consumer Survey Burson-Marsteller China and Kantar Health's joint research into healthcare and wellness trends in China in 2011