A leading global strategic communications consultancy
with over 20 years in China

Burson-Marsteller entered China in 1985 at the invitation of Xinhua News Agency, becoming one of the first global public relations firms to operate in the mainland. Today, we have offices in four mainland China cities: Beijing, Shanghai, Guangzhou and Chengdu.

Our teams in each office are linked philosophically and electronically to the knowledge and insights of communications professionals in our worldwide network of Burson-Marsteller offices and affiliates.

Burson-Marsteller’s China team includes some of the most accomplished communications experts in the market, comprising a unique blend of international experience with local knowledge, understanding and contacts.

Our consultants have diverse backgrounds ranging from government service to consumer marketing to finance and high-technology, and all are focused on delivering measurable results to our clients.

Burson-Marsteller guides clients towards success in the rapidly changing and growing Chinese market. Our services include corporate communications, corporate positioning, government and media relations, issues and crisis management and a range of specialized, knowledge-based offerings in major sectors such as energy, finance, banking, telecommunications and IT, chemicals, retail and fast moving consumer goods and professional services.