The challenging and changing business and professional environment in China demands that senior executives not only effectively lead their organizations, but also have the ability to communicate persuasively to various stakeholders.
Burson-Marsteller has led the industry in communications training for almost half a century. Clients have come to rely on our communications training programs to help them refine their communications skills before they meet with employees, investors or reporters.
The core of Burson-Marsteller’s executive training philosophy is to help clients define the messages they want to get across to the wider community, test those messages through well-researched and rigorous role-play interviews, and prepare CEOs and other senior executives for contact with the various stakeholders in a realistic environment. Training sessions include a helpful balance of theory and hands-on experience. All sessions are led by Burson-Marsteller's seasoned, bilingual coaches who are not only communications professionals, but experienced trainers that help Chinese and overseas executives to acquire knowledge and apply it effectively.
