Spokesperson Skills Workshop

This workshop is designed for senior executives who often have to serve as the ‘face’ and ‘voice’ of the company, in view of China’s changing media landscape. The workshop is focused on content and issues particular to the industry and/or the company, supported by media skills techniques, theory and interactive role plays. Executives learn powerful tools that help them better handle media interviews and challenging situations.

Crisis Simulation Workshop

A company’s reputation is at stake when a crisis emerges and unfolds. Very often, managing the crisis becomes the crisis itself. This is a very interactive workshop where participants are shut in a room and challenged to manage a crisis which seems to have a life of its own. B-M trainers will also share case studies and best practices on how corporations can best manage communications surrounding a crisis, in view of the many stakeholders at play.

Investor Relations Workshop

Creating shareholder value is a critical objective measurement of the success of any company listed or planning to list. Burson-Marsteller has provided clients with strategic counsel, expert guidance and implementation support on critical communications issues that affect stock value, shareholder vote outcomes, IPO subscription levels and the success of mergers and acquisitions. This training workshop will assist companies in building the skills and knowledge necessary to communicate effectively with key financial stakeholders.

PR 101 Workshop

This workshop caters to PR or communications professionals who seek to broaden their view and knowledge of public relations. Programs are tailored to company’s needs and can include the following: developing strategic communications, building effective media relations, managing press events, developing key messages and introduction to new media.