Chinese and international stakeholder expectations of companies operating in China are evolving. Interlinking and sometimes conflicting developmental, political, and cultural legacies and priorities provide part of an organization’s operating context – in and in relation to – China. This shapes evolving and differing notions of corporate responsibility for both multinational and domestic companies.

Our objective is to help our clients to manage risk and create competitive value in this dynamic arena in a variety of ways. Whether it is through social investment and strategic philanthropy or issues management, we work alongside our clients to formulate effective programs and approaches focused on business, environmental and societal impacts. We believe that in the early twenty-first century, corporate responsibility and corporate reputation are inseparable. We are confident that they can be linked in ways that contribute to stronger bottom lines, to Chinese and international development, and a better world for all.

Burson-Marsteller offers our clients counsel in four core areas of expertise: Risk assessment and issues management Policy and program development and initiatives Stakeholder engagement and partnerships Implementation and communications
	QUALCOMM CR Program: A vegetable seller in Shaanxi province, PRC using a mobile phone to gather the latest market price information.