Most companies face a range of issues that can easily escalate into a crisis, sometimes with little warning. Management must be on constant alert and prepared to respond under the glare of public and media scrutiny to manage potential damage to corporate, product or personal reputations.
Burson-Marsteller has an unrivalled track record of assisting organizations and companies when crisis strikes. Our team in China has developed a special body of experience in dealing with the crises that can afflict multinational firms operating in China.
Our consultants are on standby 24/7 and can support clients when media, customers, consumers, NGOs, employees, investors, regulators and governmental bodies demand immediate answers and action. When necessary, we can also work closely with our clients’ other advisers, including lawyers and security and financial specialists.
Preparation is an important factor in successful crisis and issues management. Burson-Marsteller works with senior management to ensure that organizations are able to anticipate and prepare for crises before they arise in order to manage them more effectively.
Our crisis communications experts review risks and threats, evaluate internal crisis procedures and put in place reliable resources, systems and processes that help ensure that management perceive early warning signals and can react with speed and confidence.
Once these procedures have been established, we offer a wide range of training programs to institutionalize crisis communications, issues management knowledge and best practices. This training includes desktop exercises and simulations that allow management teams to refine their skills and improve teamwork in crisis situations.
Our experience in this specialized field includes:
- Product failure and product tampering
- Recalls
- Quality and safety issues
- Negligent actions
- Fraud
- Employee actions
- Litigation
- Corporate restructuring and downsizing
- Hostile takeovers
- Regulatory compliance
- Competitor actions
- Environmental issues
- Accidents and natural disasters
Our point of view on crisis management in China |
