Government relations and public policy are inextricably linked to business success in China.  To succeed in this area, corporations and institutions need to understand the evolving Chinese government and policy agenda, as well as the changing government and stakeholder landscape.

Burson-Marsteller government relations and public affairs specialists work with clients to develop knowledge-driven government relations approaches, to help clients understand public policy trends, and to implement and execute towards defined business objectives. 

As part of this, we assist our clients in answering the following types of questions:

• Who are the critical government stakeholders and influencers on a particular issue?
• What are the opportunities for a company or institution in aligning with the government agenda in a particular area?
• What is the regulatory and policy landscape in relation to a particular issue?  What are the key trends and drivers of public policy in this area?
• How can a company or institution communicate effectively with government audiences?
• What are the opportunities to contribute to the policy development process?
• How to partner or work with third-party stakeholders, both domestic and international?
• What does government expect of multinational and domestic companies?

Drawing upon consultants with varied and extensive Chinese government experience, we support clients in their communications with key government ministries and agencies at the central, provincial and municipal levels.  We also support clients in working with international and national trade bodies, embassies, and representative groups - if and as appropriate. 

Recent experience includes work covering information technology, telecommunications, food and nutrition, FMCG, chemicals, financial services, resources and other sectors.