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Burson-Marsteller is pleased to announce the launch of Burson-Marsteller’s Leadership Institute, an executive training and leadership school that aims to develop the next generation of global business leaders and communicators.


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Communicating with Employees in Challenging Times
The white paper highlights several key aspects of the need for strong internal communications.

Navigating in “Interesting Times” – An Evidence-Based Strategy Can Mitigate Risks and Maximize Opportunities
With China’s relative importance to many foreign multinationals increasing in these undoubtedly “interesting times” and China’s own role and responsibility in global affairs increasing – foreign companies need to renew efforts to build and enhance institutional understanding of China and the Chinese development agenda.

Rethinking Corporate Communication for China Inc.
Four powerful trends that are redefining corporate communication for Chinese companies, and for all companies doing business in China.

Corporations, Social Responsibility and Public Relations
Harold Burson's Speech at the Welcome Dinner of the 18th IPRA World Congress in Beijing, November 13, 2008

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Burson-Marsteller's Leadership Institute Training Programs

B-M Global CEO - Mark Penn's Column for the Wall Street Journal

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