China’s critical importance to a range of global businesses, particularly technology and telecommunications businesses, has compelled most of the world’s major industry analyst houses to establish offices in Beijing and Shanghai. Today, China-based analysts are a growing force in shaping stakeholder opinions, and are increasingly driving global coverage of technology companies. Analysts from New York, London, Hong Kong, San Francisco, and Boston, are getting direct and highly opinionated input from their colleagues in China. Chinese and foreign journalists are increasingly turning to analysts for perspective, and analysts are also becoming credible third-party endorsers for many technology companies.

Their growing influence makes winning the support of China-based industry analysts a critical part of business success. Burson-Marsteller’s proven industry analyst relations methodology helps companies forge partnerships with the most influential analysts, through services such as:

• Analyst perception audits
• Analyst firm evaluations
• Industry analyst newsletters
• Analyst quote reports