Burson-Marsteller’s Leadership Institute is an executive training and leadership school that aims to develop the next generation of global business leaders and communicators.
Today’s business leaders need to be able to adapt to global change, manage crisis situations, understand corporate responsibility and embrace the digital world.
With increasing globalization, more and more Chinese companies and brands are seeking overseas opportunities. At the same time, the global economy is experiencing incredibly complex changes that will inevitably pose new challenges for China’s business leaders. Rooted in decades of experience in proven training techniques, the Burson-Marsteller’s Leadership Institute is now offering the following training programs, specially focusing on current development trends:
China Business Leaders: As Chinese CEOs and senior executives move towards the world stage, this workshop focuses on grooming high performing business leaders, and includes an intensive curriculum to enhance presentation, international media, and crisis management skills.
Change Management: An interactive workshop that provides senior leadership with the capability and confidence to communicate changes in company directions, strategy and critical issues facing the business.
Essential China Context Session: An introduction to China’s unique historical, cultural, social and economic development, this workshop will provide experienced business leaders with an overarching context to enhance understanding of the Chinese business environment for foreign multinational companies operating in China.
For over 50 years, companies have come to rely on Burson-Marsteller’s communications training programs to help them refine their skills and knowledge before they meet with employees, investors or reporters. Training sessions are tailored based on specific needs and include a helpful balance of theory and hands-on experience. All sessions are led by B-M's seasoned, bilingual coaches who are not only communications professionals, but experienced trainers that help Chinese and overseas executives acquire knowledge and apply it effectively. Guest speakers including journalists, professors and other experts can also be invited as part of the program.
Participants will have access to Burson-Marsteller’s leadership scorecard as well as regular research and thought pieces.
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