As the corporate environment in China becomes more competitive, effectively handling litigation, either as the initiator or the target, is sometimes necessary for companies to achieve their business goals, protect their intellectual property or protect their reputation.

While lawyers represent the company inside the courtroom, the “court of public opinion” in the media and among other stakeholders can have a major impact on the outcome of litigation and on how the company is perceived.

Communications can play an essential role in helping to determine the impact of litigation, putting the litigation into a broader context and preserving or enhancing corporate reputation.

Burson-Marsteller can assist companies to manage the public perception of litigation in the media, amongst employees, with consumers and government and scenario plan for the outcomes of litigation.