Marketing communications and campaigns are important parts of the integrated marketing efforts that are critical to enterprises and corporations today. Brand and product launch campaigns are most successful when they are placed in the context of a strategic plan. This creates focus and consistency in projecting both brand and product image, resulting in high visibility and high impact.

Creating distinctive points of difference, communicating in ways the market and stakeholders will accept, providing exciting and unforgettable experiences for customers and potential customers, and balancing short-term publicity impact with sustained campaigns and long-term themes are our keys to success.

From the initiation of consumer brand contact through the long-term optimization of consumer relationships, we employ imaginative strategic planning during each phase to deliver powerful and highly customized programs that reach the client’s target audiences and deliver measurable business results.

Integrated services provided by Bolian Marcom include:

• Brand and product positioning/repositioning
• Product publicity and launches
• Educational programs
• Event management
• Special events
• Consumer loyalty management