Technology companies in China today face a broad and changing set of challenges that they must address for long-term business success. These range from complex regulatory issues, to emerging disruptive technologies, to threats to their corporate reputations in one of the world’s most highly competitive and fast-changing industries.
Over the years, Burson-Marsteller has been ‘at the table’ with senior executives of top technology companies to discuss these issues, to inform them of stakeholder perceptions and to offer appropriate communications approaches and strategies to achieve their business goals in China.
We apply a broad portfolio of services that extends beyond traditional business and technology-trade media relations. With a team of more than 30 consultants focused on technology, we draw on our deep industry knowledge, proprietary research and extensive experience with competitive public relations and issues management to influence the decision-makers who impact our clients’ businesses.
Our key areas of expertise include telecommunications, business software, semiconductors, consumer technology products and the Internet.
Services include:
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